Logistics Solution Guide: Air and Ocean Shipping

How to find the right air and ocean shipping partner

In today’s connected world, businesses regularly forge international partnerships that require effective shipping strategies — but where do you start when evaluating logistics solutions? A reliable freight-forwarding partner makes the difference between successful strategies and those that come up short.

There isn’t one correct or all-encompassing shipping solution. Your logistics plan should reflect the needs of your company and products. Even within the same industry, differing business models may dictate a company’s decision to rely on air or ocean transit. As you launch or expand your freight importing and exporting programs, review these key considerations before moving ahead with a logistics solution. 

What to look for in ocean logistics providers

If you’ve incorporated ocean transport into your shipping plan, logistics providers make up a key part of your success. As you evaluate companies for this important partnership, look for these qualities: 

01  |  Adaptable offerings  

Your ocean shipping needs can change, and your freight forwarder should change with them. Whether you’re importing or exporting, sending FCL or LCL shipments, or have unique product needs, find a shipper that works to understand your challenges — and presents 


02  |  Additional services

Logistics providers that go beyond simply moving freight can add immense value to your company, from time savings to a reduced workload. Look for companies that provide a full range of logistics services like end-to-end visibility, purchase order management, and customs clearance to streamline your shipments and centralize 


03  |  Strategic network

Seek out a partner with a widespread, nimble and unified global network that enables optimized transportation, creative solutions and enhanced efficiency. Additionally, strategic carrier partnerships are important for securing optimal pricing and reliable shipping performance. Those companies with a short list of core partners and diverse product leaders are likely to offer better rates and creative solutions. 

What to look for in air freight logistics providers

The simplicity and speed of air transportation makes it an ideal choice for products on tight timelines. While it is generally a more costly option, the right logistics provider can match you to solutions that help you save money — and faster transportation means you can turn inventory more quickly. As you select a freight forwarder, keep these considerations in mind:

 Network leverage 

As with ocean freight, an agile worldwide network contributes to the success of air shipments. Select a shipping partner that increases your speed to market through strategic gateways and flexible truck network  hubs. Additionally, an expansive cartage footprint enables efficient ground transport, and established capacity with airline partners paves the way for expedited — and better priced — air services. 

 

 Adaptable solutions 

Choose a logistics provider that employs custom solutions rather than one-size-fits-all processes. While air may come with higher costs, an experienced, well-connected partner can match you with lower-cost options that better suit your products. Additional services such as end-to-end visibility and customs clearance also add to the value of your logistics provider. 


 Service flexibility 

As you expand or alter your air freight strategies, you need a logistics provider that can accommodate these evolutions, including sudden shipments with short turnarounds. Your partner should have a full range of domestic and international air shipping options, with tiers of service that provide flexibility for emergency or last-minute shipments. 

Selecting a shipping option: ocean vs. air

When companies grow internationally or adjust business models, identifying the correct ocean or air shipping method can be challenging. To determine the best mode of transportation for your goods, here are two important considerations: 

 Your budget 

Financial constraints constantly occupy the mind of business decisionmakers, but it’s worth noting that traditional guidelines about ocean and air transit costs may not always apply.  

While ocean shipping is generally less expensive than air freight, the slower timing of ocean freight may cause missed revenue opportunities — and freight forwarders often reduce pricing for certain trade lanes to attract more business.  

However, ocean carriers also offer varying transit speeds to better accommodate differing financial and timing needs. Budget should be a factor in your decision, but so should customer expectations and your bottom line. 


 Business timelines 

Transit time should also be considered in selecting your shipping needs. Though typically more expensive, air transit can arrive in days, whereas ocean cargo can take weeks depending on routing to the USEC or USWC. However, ocean trips between some locations (such as Asia to the U.S. West Coast) are quicker than others.  

Air shipping’s pinpointed, airport-to-airport delivery eliminates the need for additional ground transport, allowing you to preserve and capitalize on time-sensitive or fast-moving products. 

How can AIT help me with air and ocean logistics?

With more than 45 years of logistics experience, AIT creates air and ocean freight solutions that conform to your business’ evolving needs.

We support shipments across verticals and commodities, with transportation plans crafted to accommodate your products. Our established relationships with ocean carriers and airlines grant us access to steady rates and capacity, which translate to savings and faster transportation for our clients’ freight.