AIT-Salt Lake City Tees Off Annual Customer Appreciation Barbecue
On the eve of the summer solstice, AIT-Salt Lake City held its 26th annual customer appreciation BBQ, entertaining more than 450 guests. According to Don Beck, Independent Contractor and Station Manager at AIT-SLC, this year's golf-themed event - dubbed 'AIT's Worldwide Masters' - was a "huge success”.
To promote the event with customers, AIT-SLC co-workers fanned out to personally deliver unique invitations: a small championship trophy with an AIT golf ball in the cup and a 'score card' communicating all the details. Each invitee also received a straw AIT-branded golf-style hat. Additionally, an event-specific website helped promote the so-called 'final round' along with a similarly-themed email campaign.
"Upon receiving the invitations and the emails, there were some customers who were convinced we were holding an actual golf tournament at a mystery location,” Beck mentioned. "These conversations were a lot of fun and really drew the attention of our customers to the event.”
As in years past, the SLC crew dished up a menu including jumbo grilled hot dogs (more than 500 were served!), potato salad, chips, beverages and ice cream sandwiches. The attendees included not just customers, but also service providers (airlines, truckers, etc.), U.S. Customs and other industry friends.
One AIT-SLC customer made a unique contribution to the event by custom-building a miniature golf hole featuring an AIT-branded truck complete with motorized back doors that swing open and closed. The cab of the truck even included a picture of the driver who makes pick ups from the customer’s location several times each week. The attraction served as the locale for the BBQ's "Hole in One Challenge” where participants were invited to try and sink a hole in one with one of two shots. Those who were successful on the first shot received a sleeve of AIT golf balls as a prize and anyone who drained a hole in one was entered in the raffle for a brand new Taylor Made RBZ Stage 2 driver.
There was also a general raffle with prizes including airline tickets, hotel stays, restaurant gift certificates, Shop AIT Gear gift certificates, tickets to a Salt Lake Bees baseball game and more. Beck extended his thanks to AIT’s IC Support Manager and an AIT-Dallas Account Executive who managed the registration/raffle table and the Hole in One Challenge, respectively.
BBQ goers also came through and made significant donations to the AIT Oklahoma Tornado Relief Truck. In addition to cash contributions, two pallets of supplies totaling more than 1,500 pounds were collected. Notably, MTS Freight dropped off a check for $200 and another local business gave 10 cases filled with thousands of personal hygiene products.
Afterwards, Beck expressed his complete satisfaction and gave kudos to the corporate marketing department, who created the memorable invitations, email campaign, website and more. "We are sincerely grateful for the support from Marketing; they went above and beyond with their assistance, making this event a huge success. The creativity and responsiveness they delivered is invaluable.”