AIT Greenville Hosts First Annual Customer Appreciation Event
On Friday, May 6, 2011, AIT-GSP hosted their first annual customer appreciation event at the Spartanburg Regional Classic. A world-class pro cycling race, the event featured top national racing teams and international racers as the premier event of Spring Fling, the town's largest festival, and USA CRITS Speed Week series.
Members of the sales and operations departments mingled with customers and their families at the AIT tent alongside the track.
Excitement was in the air as the crowd watched the challenging half-mile course known for its cobblestone start and finish, open-air plaza center and dangerous right turns. Attendees enjoyed food and refreshments as they cheered on their favorite cyclists and rang their cowbells.
In addition, AIT received great publicity as a featured sponsor. The partnership was announced several times throughout the race, and the AIT logo was placed on banners throughout the city and on the volunteer and spectator t-shirts.